“Interview with Charlene Li”

Charlene Li is the Founder of Altimeter Group and coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies and a consultant on leadership, strategy, social technologies, interactive media, and marketing. She is currently working on her next book, "Open Leadership: How Social Technology Can Transform How You Lead" to be published in May 2010 by Jossey-Bass.

Charlene was named one of the 12 most creative minds of 2008 by Fast Company, and one of the most influential women in technology in 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist,Businessweek, USAToday, Reuters, and The Associated Press. In this interview, we talk with Charlene about how companies can use social technologies.